For those who own a business, sales marketing funnels can be an invaluable tool. They permit you to trace your prospects from first contact all the way through the sales process. As you will see when reviewing different sales funnel models, the key to making sales is meeting your prospect where they are in the revenue process-typically at the point of decision. But how do you create effective sales funnel?
The sales funnel is very similar to a sales funnel you’d use for any type of sales operation, not just those between direct sales of services and products. The sales funnel, is a user-focused advertising approach that illustrates the logical consumer journey to the purchase of a particular item or service. It is very much like the process you would use in setting up a meeting with someone new. (You may call it the’dry run,’ since no one will really know if the meeting is going to be a dry run unless they’ve participated in the process.) In this case, the sales funnel starts with the lead capture page, the sales funnel continues through the sales letter, the sales page, the lead capture page, the sales letter, and finally to the ultimate destination, the sales offer.
So, how do you put up sales funnel pages in your sales funnel? To begin with, what exactly are sales funnel pages? In brief, sales funnel pages are short sales pitches that outline the prospects’ needs, demonstrate your service or product can solve their problem, and close by asking them to get their name and email address so you can follow-up with them. Usually, sales funnel pages are just a couple of sentences long, such as a thank-you letter.
One of the primary purposes of the sales funnel is to drive customers to your sales page, but how do you do that? In the simplest terms possible, you will need to pre-sell. Sales funnel builder can help you do that!
What kind of sales funnel do you want to see used in your business? In my opinion, the best sales funnel versions are those that tie in with your sales process, which means that as your prospect enters the sales funnel, they are usually undergoing your sales process. When a prospective client enters the sales funnel and experiences your sales process from beginning to end, they’re more likely to become customers.
The sales funnel will help you attain this higher conversion rate, but what if you have sales funnel pages that are ineffective? In other words, what if you have sales pages which are so ineffective that you are not getting any traffic or conversions? Good sales funnel builder should make it easy for you to identify ineffective sales funnel pages and fix them. By eliminating poor sales pages from your funnel, you will also be freeing up space on your sales funnel that can be used for higher converting sales pages. And if you use a sales funnel model that automatically fixes poor sales pages, you will never have to do that!
Good sales funnel builder ought to be able to spot problems in your sales funnel, and fix them. The sales funnel should be”embedded” in your sales process, so that your sales process will be seamless when the sales funnel is in place. When the sales funnel is set up, your sales funnel pages will no longer have to be used to pre-sell or even to present prospects with the many offers that you have available. You will have sales pages which are automatically and seamlessly generating leads for you depending on the behavior of your prospects. This is a strong sales funnel model because it permits you to focus on building higher conversions, rather than trying to address the various problems that may exist in your sales funnel.
In the last analysis, you should think about what factors to look for in a sales funnel builder. The most important factor is the ability to provide prospects with automated sales funnel that’s effective without being a burden on your business. As soon as you’ve decided on a sales funnel model with all the characteristics you are looking for, test it out. If it’s not functioning as well as you hoped, find a different one. It does not matter how great a sales funnel system is, if it doesn’t work for your business, you will not make any money using it.