For those who own a business, sales marketing funnels can be an invaluable tool. They allow you to follow your prospects from first contact all the way through the sales process. As you will see when reviewing different sales funnel models, the key to making sales is meeting your prospect at which they are in the revenue process-typically at the point of decision. However, how do you create effective sales funnel?
The sales funnel is very similar to a sales funnel you’d use for any sort of sales performance, not just those involving direct sales of products and services. The sales funnel, is a user-focused advertising strategy that illustrates the logical consumer journey to the purchase of a specific item or service. It’s very much like the process you would use in setting up a meeting with someone new. (You might call it the’dry run,’ since no one will truly know whether the meeting is going to be a dry run unless they’ve participated in the process.) In cases like this, the sales funnel begins with the lead capture page, the sales funnel continues through the sales letter, the sales page, the lead capture page, the sales letter, and finally to the ultimate destination, the sales offer.
So, how can you set up sales funnel pages in your sales funnel? To begin with, what are sales funnel pages? In brief, sales funnel pages are short sales pitches that outline the prospects’ needs, demonstrate that your product or service can solve their problem, and close by asking them to get their name and email address so that you can follow-up together. Typically, sales funnel pages are only two or three sentences long, including a thank-you letter.
One of the principal purposes of the sales funnel is to drive customers to your sales page, but how can you do that? In the simplest terms possible, you will need to pre-sell. Sales funnel builder can help you do that!
What kind of sales funnel would you like to see used in your company? In my opinion, the best sales funnel versions are those that tie in with your sales process, which means that as your potential enters the sales funnel, they are typically experiencing your sales process. When a prospective client enters the sales funnel and experiences your sales process from beginning to end, they’re more likely to become clients.
The sales funnel will help you achieve this higher conversion rate, but what if you have sales funnel webpages which are ineffective? In other words, what if you have sales pages that are so ineffective that you are not getting any visitors or conversions? Good sales funnel builder should make it easy for you to recognize ineffective sales funnel pages and fix them. By removing poor sales pages from your funnel, you’ll also be freeing up space in your sales funnel that can be used for greater converting sales pages. And if you use a sales funnel model that automatically corrects poor sales pages, you will never have to do that!
Good sales funnel builder should be able to identify problems in your sales funnel, and fix them. The sales funnel must be”embedded” in your sales process, so that your sales process will be seamless once the sales funnel is in place. When the sales funnel is in place, your sales funnel pages will no longer need to be utilized to pre-sell or perhaps to present prospects with the various offers that you have available. You will have sales pages that are automatically and seamlessly creating leads for you based on the behavior of your prospects. This is a strong sales funnel model since it allows you to focus on building greater conversions, instead of trying to solve the various problems that can exist in your sales funnel.
In the final analysis, you should think about what factors to look for in a sales funnel builder. The most important element is the ability to provide prospects with automated sales funnel that is effective without being a burden on your business. Once you have decided on a sales funnel model with all of the characteristics you are searching for, test it out. If it’s not functioning as well as you expected, find another one. It doesn’t matter how great a sales funnel strategy is, if it doesn’t work for your company, you will not earn any money using it.